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    5. Wix Bookings: Managing Your Outbound Client Emails

Wix Bookings: Managing Your Outbound Client Emails

6 min read
With Wix Bookings, you can choose which email notifications you want to send to your clients. 
This includes three types of outbound client emails: confirmation, cancellation, and reminder emails.
You can manage and customize these emails from your site's dashboard, and ensure they contain all the relevant details. This allows you to streamline your client communications, and maintain your brand's style and voice.
In this article, learn more about:

Types of outbound client emails

There are several types of outbound client emails you send from your site dashboard when you or your clients take a specific action related to your services. These automated emails are set to active by default, but you can deactivate the toggle next to any automation to disable it. 
  • Send clients an email confirmation when they book
  • Notify clients when their booking is canceled
  • Remind clients about upcoming sessions
  • Notify clients of changes to their booked appointment or class
  • Notify clients when there's a change to their course
  • Let clients know that their appointment is pending confirmation
  • Let clients know that their appointment request has been approved
  • Let clients know that their appointment request has been declined
Want to know more?

Managing your outbound client emails

Manage your automated emails in the dashboard, so your clients are up-to-date on the status of their upcoming bookings. 

To manage your outbound client emails:

  1. Go to Booking Settings in your site's dashboard.
  2. Click Emails & SMS notifications.
  3. Select the toggle next to the relevant email notifications you want to activate or deactivate. 
A screenshot showing two active and one deactivated email automations in the Bookings settings section of the dashboard.

Customizing your outbound client emails

You can customize all of your automated emails to better fit your brand and style. You can add text, images, videos and more to make your emails more personalized and informative for your clients. 
Notes:
  • You can only customize or edit certain parts of the pre-installed email automations. This is to ensure uninterrupted delivery of important session information to your clients. 
  • The main image in your automated emails is the same as the image you select when creating a service. 
  • Learn more about customizing your automated Wix emails. 

To customize your outbound client emails:

  1. Go to Booking Settings in your site's dashboard.
  2. Click Emails & SMS notifications.
  3. Hover over the automation you want to customize. 
  4. Click Edit next to the automation. 
  5. (For reminder emails only) Click Edit next to Timing and adjust the timing of emails. 
  6. Scroll down to Action 1 and choose what you want to customize:
7.  Click Save.
A screenshot showing how to set the email type and set the recipients for your Wix Bookings automated emails.
Important information about the reply-to address:
  • Automated emails sent from a public email service like Gmail or Yahoo tend to land in the spam or promotions category. It's better to use an authenticated address (e.g. you@yourbusiness.com).
  • If you use a public domain address (e.g. example@gmail.com), Wix redirects your email through our own authenticated address. Don't worry, only your name and subject line appear in the inbox and readers' replies will go straight to your inbox.
  • You may be asked to confirm your reply-to address. If so, you'll receive an email in your inbox with instructions.

Adding variables to your outbound client emails

Variables, or dynamic values, are pieces of code that display different information to each client based on their contact data. 
Dynamic values can display personalized text (for example, the client's name) or information related to your business relationship (for example, the service price, staff member in charge or location).

To add variables to your outbound emails:

  1. Go to Booking Settings in your site's dashboard.
  2. Click Emails & SMS notifications.
  3. Hover over the relevant automation and click Edit.
  4. Click Edit under Create an email. 
  5. Choose where you want to add a dynamic value:
    • In the subject line of the email: 
      1. Click Edit next to the subject.
      2. Click + Dynamic Value below the subject and select the relevant values from the drop-down. For example, with a cancellation email, you might want to include the creation date, when the client first scheduled the canceled booking. 
      3. Enter the fallback text. Clients see this text when no data is available for the dynamic value you chose.
      4. Click Add. 
      5. (Optional) Click the Preview text field and enter the text that will appear after the subject line in the recipient's inbox. 
        Note: You can also click + Dynamic Value to add a value from the drop-down to your preview text. 
      6. Click Save. 
        A screenshot showing how to add a dynamic value to your email automation.
    • In the content of the email: 
      1. Click the relevant text field. 
      2. Click + Add Dynamic Value on the Customize text panel on the left.
      3. Select a value from the drop-down menu.
      4. (Optional) Enter the fallback text that will be used in case there is no data available for the variable selected. For example, you can add "valued client" in case the customer's name is unknown.
      5. Click Add. 
  6. When you've finished customizing your email, click Save & Continue at the top right.
  7. (Optional) Click the More Actions drop-down and select Preview & test to generate a preview and send yourself a test version.
    1. Click Send Test Email.
    2. Enter the relevant details for the test email. 
    3. Click Send. 
    4. Click Done. 
    5. Click Back to Editing at the top. 
  8. Click Save & Continue to finish adding variables to your email. 
  9. Click Save at the top. 

FAQs

Click a question below to learn more.

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In this article
  • Types of outbound client emails
  • Managing your outbound client emails
  • Customizing your outbound client emails
  • Adding variables to your outbound client emails
  • FAQs

Related content

Wix Bookings: Managing Email Notifications You Receive
Wix Bookings: Creating Bookings Automations
Wix Bookings: Setting Up Your Booking Policies

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